Graphics design, especially good graphics design, can influence many decision we make. It can have an impact on how we view something or even someone, for good or bad Graphics design is behind every major company and many individuals because it helps us to remember them.

Logo & Identity

You want your company to make a great first impression. The use of logos, pictures and design can help create a professional image of your company in the eyes of your audience. When properly applied, graphic design offers visual consistency through all of your marketing efforts, which builds your company’s identity and brand recognition

Graphic design helps establish your visual identity, which reflects your company’s mission and values. Your company’s branding begins with a great logo then expands to every aspect of your business communications, be it stationery, presentation templates, brochures, ads, websites or video. All of these things work together to build your identity and brand recognition. Your brand should provide an instant connection to your company’s mission and values as well as to the products and services that you offer, and good graphic design can forge that kind of connection.

Communication

Graphic design extends beyond establishing identity and brand recognition. It can be very effective at attracting attention and encouraging your audience to want to learn more. It also can be employed to produce visual aids that can better help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and help strengthen your message.

Illustration

Today’s businesses are expected to be creative, innovative and ever-evolving in everything they do, especially when it comes to branding and marketing. Anyone can get hold of a stock image, but with illustration the possibilities are endless, and a business will find it easier to be unique, original and engaging by harnessing the power of illustration. The Benefits of Illustration is an info-graphic created as part of a self-promotional online marketing campaign. This was a fun project which allowed our design, development and marketing teams to work together on the same project to show off a range of new skills.